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Exclusive: Oasis and Warehouse name new CEO

Oasis and Warehouse Group is promoting chief operating officer Hash Ladha to the role of chief executive, as Liz Evans steps down, Drapers can reveal.

Ladha has been appointed CEO designate with immediate effect, and will become CEO when incumbent chief executive Evans departs next year.

Evans will join Fat Face as CEO next year. Current Fat Face chief executive, Anthony Thompson, steps down from his role in January. 

Evans said: “I would like to thank the board and all the teams across the Oasis and Warehouse Group for their dedication and commitment to the brands. It has been an absolute privilege to lead the group for five years and it goes without saying how much I will miss doing so. Oasis and Warehouse are brands with a strong product proposition, clear brand DNA and winning teams. I am confident they will continue to be successful and I’m delighted to have played a part in the journey”.

Board director Johann Petur Reyndal said: “I would like to take this opportunity on behalf of the board to thank Liz for her outstanding contribution in leading Oasis and Warehouse. She leaves the business having delivered an Oasis brand that has achieved award-winning results over a number of years, and a Warehouse brand that is reinvigorated and back to profitability.”

He added: “I am delighted that Hash has been appointed as Liz’s successor. He has been an instrumental member of the executive team and group board, contributing hugely to the success of Oasis and Warehouse. I am very pleased we have a smooth transition in place, and it is a testament to our talent and culture that we have been able to promote internally.”

Ladha joined the business in 2010 as group multichannel director across Karen Millen, Oasis, Warehouse and Coast. In 2011 he was appointed deputy managing director of Oasis, and in 2013 was promoted to COO, with responsibility for retail, online, international, wholesale, customer experience, marketing and creative, property and store design.

In 2014 Ladha became COO of Warehouse in addition to Oasis, managing all consumer channels.

Ladha started his career in 1995 at Arcadia Group, where he held marketing roles for various brands, including Topman, Evans, Dorothy Perkins and BHS.

In 2003 he joined New Look as business development director and launched menswear. In 2004, at the age of 28, he was promoted to marketing director. He then joined Asos as marketing and operations director in 2007.

Evans joined Oasis in 2010 as managing director and was promoted to CEO of both Oasis and Warehouse in 2013. Prior to that she was managing director of Coast for five years until 2010.

Evans started her career at Marks & Spencer, joining the management training scheme as an 18-year-old in 1989. She worked in a variety of roles at M&S before joining Aurora, including regional manager and manager of the Marble Arch flagship in London. 

Oasis and Warehouse’s joint EBITDA increased 48% year on year to £9.5m, underpinned by a strong digital performance at the group. Total sales edged up 0.1% for the year to 24 February 2018 to £275.2m, while like-for-like sales were up 5% for the year. Digital sales for the period also grew 20%, and online now represents a quarter of all sales.

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