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Exclusive: Rare London primed for US expansion

Women’s young fashion brand Rare London is set for US expansion after inking a deal with an international distributor.

The label has signed a partnership with Livelife Fashion, which could see Rare London stocked in up to three department stores in America smaller indie retailers. Online retailers will also play an important part in targeting US consumers.

John Quinn, chief executive of Rare London’s parent company Fashion Finder, said: “Having focused in recent years on European markets, Rare London has grown its international sales by more than 150% and has invested heavily in strategic growth.”

Quinn added that Rare London’s autumn 13 collection will be showcased in a few showrooms across North America.

In addition to Rare London Fashion Finder will also launch vintage inspired sister brand Coco’s Fortune and premium occasionwear label Opulence England to the US market.

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