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Exclusive: Redundancies at Shop Direct

Shop Direct has been making redundancies as part of a wider restructuring, Drapers can reveal.

The etailer, which owns brands including Littlewoods and Very, has been culling roles across senior and junior levels in an ongoing process.

It is thought that the precise number of redundancies is yet to be determined.

Several departments have been affected by the restructuring, sources familiar with the situation indicate.

One industry insider said the group is “cutting the fat” after Shop Direct’s shareholders decided not to pursue discussions to sell part or all of the business earlier this summer.

A spokesperson for Shop Direct said: “As part of our ongoing transformation into a world-class digital retailer, there has been constant change over recent years, and this continues. We are not commenting on speculation or specific cases.”

The news comes amid several departures from Shop Direct over the past few months. Last week Drapers revealed that Shop Direct group marketing director Kenyatte Nelson will depart after being appointed as Missguided’s new chief customer officer.

Nelson is the third Shop Direct executive to defect to the fast fashion etailer, after Missguided hired former Shop Direct deputy chief executive Gareth Jones as CEO of online in September and former Shop Direct group ecommerce director Jonathan Wall, who took up the role of chief digital officer at Missguided in October. 

Other prominent departures include Shop Direct chief executive Alex Baldock, who is set to leave the etailer next summer, and Sarah Curran, who spearheaded the launch of its premium etailer, Very Exclusive, in February 2015. Curran will leave in 2018. 

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