Members of the Wilson family, which owns Canadian yoga brand Lululemon, are launching a new fashion fascia called Kit and Ace in the UK in 2015 as part of their global expansion plans.
The brand, which is headed by JJ Wilson, son of Lululemon’s founder Chip Wilson, features luxury fabrics including cashmere, which is blended with technical components like elastic to make the products more functional.
Wilson told Drapers he wants to open two or three Kit and Ace stores in London this year.
“We are looking at lot of areas as London is so diverse and is constantly changing. Shoreditch [in east London] is one of those areas; it’s so cool and the people working and living in the area are our target market.”
Kit and Ace, which was set up by JJ Wilson and his stepmother Shannon eight months ago, has already opened seven stores in the US and Canada, in cities including New York, San Francisco and Vancouver, and plans to launch another 50 shops this year in London, Japan and Australia.
A Kit and Ace store is scheduled to open in Sydney in May, and a Tokyo shop is mooted to open by the middle of the year.
T-shirts retail at $78 (£51), hooded sweatshirts are priced at $198 (£130) and cords at $148 (£97).
Lululemon’s Kings Road store will open on January 23.