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First Look: BoohooMan launches premium capsule

BoohooMan is set to launch a capsule premium collection, following the launch of its premium womenswear collection in July. 

The 40-piece collection launches on Monday 30 October, and features trend-led designs in more premium-quality fabrics than the standard offer. Retail prices for the collection range from £12 to £120 and key items include a studded suede jacket, a bomber jacket with 3D embroidery and an ombre overcoat. 

Last month Boohoo group announced that revenues more than doubled in the six months to 31 August, jumping 106% to £262.9m, as sales soared across all brands, and the business focused on growing brand awareness.  

Readers' comments (1)

  • OMG! If these are the good pieces what is the rest of range going to look like!
    Still quite a way to go on menswear!

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