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First look: JD Sports' Liverpool megastore

JD Sports has opened a 40,000 sq ft megastore at the Liverpool One shopping complex.

The two-storey unit is one of the sportswear retailer’s largest stores worldwide, and stocks its entire range of sports and fashion items.

Designed by Brinkworth, the store includes several unique elements. Multiple LED screens are situated on the first floor balcony and are visible to both in-store customers and the wider high street. A footwear chute is at the centre of the shoe department, allowing customers to browse the store’s shoe stock on an iPad. When they have selected a style, the shoes slide down the chute in a shoebox for customers to try on or take to the till.

The store is also home to a designated JD Football zone, selling football equipment and branded sportswear.

JD Sports joins retailers including Guess, Ben Sherman and Urban Outfitters at Liverpool One.

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