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First look: Missguided founder’s new menswear brand

Missguided founder and chief executive Nitin Passi has launched his new menswear label, Mennace, on Asos.


The brand, which is separate from Missguided but sits within the same group, is currently being sold exclusively through the etailer.

The 29-piece collection features fake suede and fur aviator jackets for £100, oversized T-shirts for £18, jeans for £50 and hoodies for £40.

Missguided opened its first physical store in Westfield Stratford City last month, marking the start of an aggressive bricks-and-mortar roll out.

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