Next has launched a kidswear concession for independent streetwear label Hype at its store in Manchester’s Arndale shopping centre.
It stocks more than 80 kidswear clothing items and accessories, including some limited edition T-shirts that are exclusive to the store.
Sizes range from ages three years to 14 years. Retail prices start from £15 for a t-shirt to £62 for a padded jacket.
A spokeswoman for Next said the concession is a trial. Next uses its Manchester Arndale store to test-drive concessions before they are rolled out more widely.
It is negotiating with suppliers on opening a bridalwear concession and spa at the Arndale store, where it will also offer a car showroom.
The store’s services also include a Paperchase stationery shop, a florist, hairdressers, an activity centre for children and an Italian restaurant backed by celebrity chef Gino D’Acampo.
Hype has recently embarked on an expansion drive. Earlier this month it partnered with retailer Schuh on an agreement to stock its new signature footwear line.