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First Look: United Colors of Benetton unveils new Oxford Street flagship

Italian clothing brand United Colors of Benetton opened the doors to its new interactive flagship on London’s Oxford Street on 15 March.

The three-storey shop, located on the east side of the street near Tottenham Court Road Tube station, features 12 metre-high LED archways, a lounge area and touchscreen tables, on which customers can view its collections.

The flagship, which spans 16150 sq ft, also features a dedicated knitwear area. It will be anchored by a “loop” staircase connecting its three levels.

The store also offers checkouts “scattered” across shop floors, replacing traditional tills.

The brand operates 55 points of sale in the UK.

It previously operated a flagship on the corner of Regent Street, which has since closed.

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