Foot Locker has opened a new flagship store in London’s Marble Arch.
The two-storey shop at 544-554 Oxford Street features premium product and elevated in-store presentations. It also has space to host events.
The shop has an Xbox Experience Zone where gamers can test their skills and create their own personalised controller via the Xbox Design Lab.
Two specially commissioned murals on mezzanine and basement levels by local street artist Tommy Bates are inspired by the capital, and its relationship with sneaker culture.
The shopfit also sets the tone for how Foot Locker will tailor the store to the local community by including featuring photography shot on location in London throughout the store.
Nick Jones, vice-president and general manager at Foot Locker Europe, said: “London is one of the most creative cities in the world, a cultural melting pot and the perfect destination for the latest iteration of our evolved retail concept. With the new Marble Arch store, not only will we continue to inspire London’s sneaker fans, we will also collaborate with young creatives and celebrate creative expression.”
Footlocker opened a 21,000 sq ft store in Liverpool in June.