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Harvey Nichols appoints new marketing and creative director

Harvey Nichols has appointed brand consultant Deborah Bee as its new group marketing and creative director.

Bee joined the luxury retailer yesterday (5 March). She will be responsible for its communications strategy, customer acquisition and retention, driving sales as well as the visual identity of the Harvey Nichols brand and its creative propositions.

The role will report to co-chief operating officer Daniela Rinaldi.

Bee has spent the past year working at brand consultancy Eco-Age, where she was a director.

Before that, she spent 12 years at Harrods in various roles, including three years as its director of creative marketing from 2014-2017, and editor-in-chief of Harrods magazine for six years from 2008. She left Harrods in 2017.

Rinaldi said: “This is an exciting time for Harvey Nichols and her expertise and experience will help strengthen our brand and business.”

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