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Harvey Nichols to rebrand as Holly Nichols

Harvey Nichols’ Knightsbridge flagship store is set to rebrand as Holly Nichols for September as part of a campaign celebrating women.

The retailer has unveiled a new illuminated sign above the front of the London store as part of the “Let’s hear it for the Girls” campaign, and has introduced rebranded shopping bags, and new signage across the flagship and regional locations.

The retailer plans to host further events throughout the month, including trunk shows, new launches and brand parties, as well as inspirational talks from admirable women – “heroes who have influenced our culture and challenged our attitudes”.



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