Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have s disabled. For the best experience of this website, please enable s in your browser

HoF opens second China store

House of Fraser has opened its second Chinese store in Xuzhou and is currently looking for a third location, Drapers can reveal.

The store opened last week and follows the retailer’s launch in the Chinese market last January with its inaugural store in Nanjing, also in Jiangsu province.

The second store was originally pencilled for a July opening.

House of Fraser CEO Alex Williamson told Drapers the HoF team was working with its Chinese counterparts to plan the rollout, and a third store was being sought in the province.

He added: “The Chinese team are flexing the store model to make it perform better.”

When Drapers visited the Nanjing store in January HoF China said it was planning to open 30 stores in Greater China over the next two to three years.

Earlier toda HoF announced a drop in like-for-like sales and profits in the first half of the year as a result of “significantly disrupted” online sales following a replatforming of the website and heavy discounting of its legacy in-house womenswear brands.


Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.

фиат добло