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Hype signs Schuh deal in footwear launch

Independent streetwear label Hype has signed an agreement with retailer Schuh, alongside the launch of its first sneaker range.

Under the deal, Schuh will stock the new signature footwear line by Hype across all of its 135 stores from today (16 April).

Hype’s footwear offering previously comprised flip-flops and sliders.

Liam Green, co-founder and creative director of Hype, said: “Product design and development is what we love to do and the launch of our first footwear range across all of Schuh’s stores is a huge moment for the brand.

“Footwear is a new and innovative opportunity for us and fundamental to our continued growth. Schuh are perfect retail partners for Hype and completely in line with our design-led ethos.”

Hype has more than 1,350 stockists and operates across 17 countries. It is aiming to grow sales by more than 70% in 2018.

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