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Chinese ecommerce giant has opened an office in Paris as it develops its French brand portfolio.

The platform has appointed Florent Courau as its managing director, he will lead’s French operations with immediate effect.

The platform said it is “ramping up its European presence” as it looks to strengthen its relationships with existing brands in France. 

Courau said: “ is the preferred destination for upwardly mobile Chinese consumers looking for authentic, quality products. Our customers value the quality of French products, making this a critical market for us to further expand our brand relationships. Our Paris office will be committed to providing tailor-made support to our French partners who want to seize the immense opportunity that offers.”

Saint Laurent joined’s luxury online platform, Toplife, earlier this month.


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