Chinese ecommerce giant JD.com has opened an office in Paris as it develops its French brand portfolio.
The platform has appointed Florent Courau as its managing director, he will lead JD.com’s French operations with immediate effect.
The platform said it is “ramping up its European presence” as it looks to strengthen its relationships with existing brands in France.
Courau said: “JD.com is the preferred destination for upwardly mobile Chinese consumers looking for authentic, quality products. Our customers value the quality of French products, making this a critical market for us to further expand our brand relationships. Our Paris office will be committed to providing tailor-made support to our French partners who want to seize the immense opportunity that JD.com offers.”
Saint Laurent joined JD.com’s luxury online platform, Toplife, earlier this month.