Joules has appointed Asda’s Nick Jones as its new chief executive.
Jones joins from the supermarket, where he is responsible for the performance of the grocer’s trading divisions across food, general merchandise and George.
He has 25 years’ experience in retail at Asda and Marks & Spencer, where he worked for 15 years until 2011.
Jones will join Joules before the end of the year and, following a short handover period, current CEO Colin Porter will then step down.
Ian Filby, non-executive chairman of Joules, said: “Nick’s extensive retail, brand and strategy credentials, as well as a clear alignment with the Joules values, made him the outstanding candidate for the role.
“Nick will join an exceptional management team and the board has every confidence in their abilities to lead Joules through the next stages of the group’s long-term growth and development.”
Jones said: “I have long admired Joules for its distinctive brand, its outstanding products and designs, and its connection with its customers.
“Whilst the business and brand has achieved fantastic growth over recent years, I share the board’s view that there are tremendous growth opportunities ahead, driven in particular by further international expansion and online growth.
“I have been impressed by the talent, energy and dedication of the people at Joules that I’ve met so far, and I’m looking forward to working with the wider team to deliver the group’s growth strategy - building on its strong foundations to further develop Joules as an international lifestyle brand.”
At Asda Derek Lawlor has been promoted to the role of senior vice president of food and general merchandise.
Zoe Matthews, vice president of George brand, and Stephen Langford, vice president of George commercial, will now report directly into Roger Burnley, CEO and president of Asda. Will Smith, vice president of property will move to report into Asda’s chief ffinancial officer Rob McWilliam.