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Karl Lagerfeld plots trio of German stores

Designer label Karl Lagerfeld is launching three concept stores in Germany, marking the first stages in its international expansion.

Stores in Berlin and Munich will open ahead of more launches in Europe and Asia.

The first Berlin store - a 1,076 sq ft shop, which will be located on Neue Schönhauser Str - will open on July 1. It will showcase men’s and women’s clothing, footwear and accessories watches, gifts and books.

Following this a 1,938 sq ft store will launch in September on Munich’s Maffeistrasse.

A second Berlin store, at Leipziger Platz, is scheduled for an early 2014 launch.

All three stores will boast digital aspects, including iPads for customers to view the latest collections.

Fitting rooms will be equipped with photo booths, where customers can use built-in touchscreens to photograph their looks and apply various “Karl-inspired filters” to their images.

The label’s menswear line Lagerfeld will also launch a new German store, with an 861 sq ft unit in the ‘Fünf Höfe’ shopping area in Munich set to open on July 4.

Pier Paolo Righi, chief executive of Karl Lagerfeld, said: “As Germany is Karl Lagerfeld’s home country, we have a special affinity with the country. It’s a key market for our brand, and we are devoted to expanding our presence and availability here.

“We look forward to opening our new stores and the opportunity to deliver our accessible luxury collections to German customers.”

Earlier this year Karl Lagerfeld opened its first store in France with a shop on Boulevard Saint Germain. The luxury label will this week launch its second store in the Le Marais district of Paris.

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