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Kurt Geiger men's footwear steps out of House of Fraser

Kurt Geiger men’s footwear offer is being axed from 16 House of Fraser stores as the department store business rejigs its offer in a large-scale review.

Industry sources estimate the move could account for up to 10% of Kurt Geiger’s total turnover. Its HoF concessions, they estimate, account for about 30% of Kurt Geiger’s menswear turnover.

The men’s side of the Kurt Geiger operation, which has 20 HoF concessions, is leaving the stores to be replaced by a men’s offer from Mosaic-owned Shoe Studio Group. Glasgow and Bluewater in Essex are among the remaining stores.

Icelandic investment group Baugur bought HoF last November and is the largest shareholder in Mosaic.

The exit begins in August, but several brands told Drapers that the Kurt Geiger women’s offer is expected to remain in place.

Baugur has been undertaking a review of the HoF business, which has resulted in brand rationalisation across all departments. Co-founder of Shoe Studio Group and HoF chairman Don McCarthy told Drapers that any changes to its offer were in line with the current review of the 61-store chain.

Kurt Geiger chief executive Neil Clifford was unavailable for comment. However, one contemporary footwear brand said that Kurt Geiger had upped trading with his brand by 50% for autumn 07. He added: “It has increased its business with us, so it must have a back-up plan.”

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