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Lacoste asks for ban on mass-killer wearing its clothes

French fashion label Lacoste has asked Norwegian police to ban mass-killer, Anders Breivik, from wearing its world famous crocodile logo.

The Norway bomber is partial to the brand, choosing to wear it at public appearances over the past month. He was pictured wearing a red Lacoste top leaving an Oslo court in July and was also wearing the recognisable logo in a photograph. The 32-year-old even wrote in his online manifesto that refined people like him “should wear brands like Lacoste”.

Bosses at the upmarket wrote to police asking that Breivik be stopped from wearing their garments.  The brand fears its company’s reputation will be damaged by the association of its distinctive logo with the self-confessed murderer, who killed 77 people on July 22.

Police have not yet said if they plan to comply with Lacoste’s request.

Readers' comments (2)

  • Although some may compare this to the recent A&F/Jersey Shore episode, I think Lacoste are doing themselves more harm than good highlighting the Norway Bomber partiality to the brand. I see of no legal reason why any brand can stop a consumer - however undesirable the person may be - wearing their product.

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  • Agree with the above - I had no idea Breivik had been wearing Lacoste until reading this article!

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