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Discounting up by a third before Black Friday

Online retailers increased discounting by a third in the months leading up to Black Friday in response to subdued consumer spending, the latest Capgemini IMRG e-Retail Sales Index has revealed.

The report found that 23% of overall sales revenue came from Sale items in the three months 30 September, up from 17.8% in the same period last year.

This was also a sharp increase from the second quarter when overall sales revenue from discounts was 15%.

IMRG said the data reflects the tough trading period for the industry. 

In October clothing sales increased 10.1% on 2017, while menswear sales rocketed 49.6% compared to the same period last year. 

Total online retail sales growth in October was the second lowest ever recorded with an increase of 8.5% year on year. 

Readers' comments (1)

  • Following yesterday's news that Jigsaw was launching its first Black Friday sale, news of increased discounting before Black Friday highlights 2 fundamental issues for the industry:

    1. which fashion business will gain most in turnover but do so by slashing its margin with future implications; and

    2. which fashion businesses will be called out by the Competition and Markets Authority and the Advertising Standards Authority for consumer law infringement.

    Stephen Sidkin
    Chair
    Fashion Law Group
    Fox Williams LLP

    Unsuitable or offensive? Report this comment

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