Sock brand Stance will open its first store outside the US in London’s Covent Garden in November.
Founded in California, the brand is the official sock partner of the NBA and is represented by NBA star James Harden and singer Rihanna among others.
The brand has stockists in 60 countries globally including streetwear retailer Route One and Selfridges in the UK.
The 2,004 sq ft store, located at 3 Neal Street, spans two floors and will feature the label’s sock and underwear collections, as well as its unisex T-shirt range.
The basement level will function as a gallery and event space, opening in early 2019.