Younger customers will favour Black Friday this year, a YouGov survey conducted for KMPG has found.
Data showed that 75% of shoppers aged 18 to 24 will shop during the promotional period, compared with just 36% of 45-to-54-year-olds and 24% of those over the age of 55.
The survey interviewed 2,038 shoppers, and found that more than two-fifths of UK shoppers are planning to make a Black Friday purchase this week, and a quarter intend to continue their spending on Cyber Monday.
A total of 22% of respondents said they were looking specifically to buy Christmas presents during the Sales and 17% said they intended to buy something for themselves.
Nearly one-quarter of participants said they intended to use credit to fund their purchases.