Derbyshire-based independent Young Ideas has upsized its store in the market town of Ashbourne, allowing it to bring men’s and women’s casualwear brands together.
The retailer has expanded its store on St John Street by 550 sq ft to 3,250 sq ft. The new area stocks dual-gender casualwear brands such as Belstaff, Barbour International, Armani Jeans, 7 For All Mankind and American Vintage, which Young Ideas said were increasing in popularity.
The Sale room, which offers 70% off designer collections, has been moved upstairs.
Owner Anne Wright said: “We have seen a big increase of couples shopping together, especially now that we are open seven days a week. People see Young Ideas and the Green Man [the historic former inn that houses Young Ideas, its cafe and sister store Go Wilde] as a destination worth travelling to.”
Young Ideas scooped the Womenswear Independent and Independent Retailer of the Year categories at the Drapers Independents Awards in 2013 and the Premium Independent Retailer trophy in 2014.
Earlier this year Wright bought women’s sportsbra and sportswear etailer Boobydoo for an undisclosed sum.