British direct-to-consumer slipper brand Mahabis has launched a wholesale arm, on the back of a new partnership deal with US department store Nordstrom.
As part of the agreement, Nordstrom will stock the slippers across 50 of its stores in the US.
Mahabis is debuting its wholesale offering with its autumn 17 collection, taking forward orders for spring 18. It will exhibit at Milan trade show Micam in February.
The business said it has sold more than half a million pairs of slippers directly to customers to date, in more than 100 countries.
Dan Gyves, who is also non-executive chairman at the British Footwear Association, joined the business last month as sales director.
He told Drapers: “Wholesale [is] an important next step in development [at] Mahabis. We see wholesale as broadening the brand’s appeal, consumer touch points and exposure while establishing a strong and loyal base for further growth.”
The slippers’ design features a detachable sole. Its wholesale prices start at £31.50.
Mahabis in 2016.
You might also like...
Mahabis bought out of administration
Slipper brand Mahabis, known for its removable soles, has been bought out of acquisition by YYX Capital, an investment company co-headed by Simba Sleep founder James Cox.
Slipper brand Mahabis enters administration
Footwear brand Mahabis, known for its premium slippers that can be worn outside, has entered administration.
2019: a make-or-break year for fashion retail
Administrations, poor Christmas trading and gloomy predictions marked the start of 2019. Is this year shaping up to be even worse than the disastrous 2018?
Ecommerce drives festive sales boost at Joules
Retail sales at British lifestyle brand Joules were up 11.7% across the peak festive trading period compared to the previous year.
Have your say
You must sign in to make a comment
Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.