Etailer MissPap’s chief executive John Quinn is launching a standalone beauty website next month.
The website Glamifybeauty.com will launch following a successful trial selling the beauty line online at MissPap.
The collection includes eyelashes for £5, liquid lipsticks for £8 and eyeshadow palettes for £12.
Quinn told Drapers: “We’ve been testing it on MissPap and had fantastic sales. The new website will feature the full beauty collection and is launching mid-April.”
Quinn revealed he’s also in talks to wholesale the beauty brand to fast fashion etailers Boohoo and Misguided, following the website launch.