Fast fashion etailer Misspap will launch a US website at the end of this month as it focuses on international expansion.
The etailer said the new website will be tailored to customers in the US and the existing site will continue to serve customers in the UK and Europe.
Misspap CEO John Quinn said: “This is perhaps our biggest and most exciting project to date. Misspap.com is just a fantastic way for Misspap to expand and build on its reputation overseas. We are constantly overwhelmed by the success of Misspap in the UK and if we achieve this level of success in America, it would be immense. What we are most focused on is bringing the Misspap values of on-trend fast fashion and affordable products to the USA customer.”
“We do understand the difference in customer and this is perhaps our trickiest thing to conquer, however, once this is achieved there is no reason why Misspap can’t be one of the biggest fashion companies to succeed in America. We have the team, we have the plan and more than anything we have the determination.”