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Mobile drives revenue rises at MySale

Revenue at Australian flash Sales etailer MySale rose 9% to A$292.2m (£158m) in the year to 30 June 2018, driven by investment in technology and growth in mobile sales.

Underlying profit before tax grew by 50%, rising to A$4.9m (£2.6m). Underlying EBTIDA was also up, by 36% to A$11.8m (£6.3m).

The etailer also announced that chief financial officer Andrew Diggle has stepped down from the MySale board with immediate effect and will leave at the end of this month. Maarit Piisila, group financial controller, will take on day-to-day responsibility for the finance side of the business, reporting to chief executive officer Carl Jackson.

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Jackson said: “We continue to provide a compelling online retail offer to our global customer base with unrivalled value combined with excellent choice across a number of attractive brands, as well as a great user experience across all platforms, particularly mobile, where the majority of our sales are made.

“Our customer offer was further enhanced this year through the growth of Ourpay, our proprietary ‘buy-now, pay-later’ solution, and the launch of Select, our delivery subscription service, which have both been very popular with users. We continue to explore the commercialisation opportunities for Ourpay and anticipate launching the first test with an external partner imminently.

“Through targeted investment, customer engagement has improved with increases in average order values, basket size and order frequency. At the same time, we continue to deliver the integrated inventory solutions and new sales channels that our international brand partners require, which are becoming all the more relevant given the structural shift to online across the retail sector generally.”



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