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Moda Operandi appoints new buying boss

Luxury online retailer Moda Operandi has appointed Puja Clarke as senior vice-president of fashion buying and ecommerce.

Clarke joins Moda Operandi from Tesla, where she was general manager of global merchandise and ecommerce. Before Tesla, she served as vice-president of global retail merchandising at Marc Jacobs and director of global merchandising at Burberry. She has also held merchandising roles at Prada in the US and Asia.

She will report to Moda Operandi CEO Ganesh Srivats at the company’s New York headquarters, and will be responsible for optimising both the customer and brand experiences and overseeing Moda Operandi’s buying and ecommerce across women’s ready-to-wear, handbags, accessories, jewellery, menswear, and home.

Clarke said: “Moda Operandi’s mission of digitally connecting the customer directly to the best fashion brands was the reason I found Moda so compelling. Moda’s business model allows it to challenge the traditional way luxury products are sold today, giving the customer insider access to full, unedited collections, while also providing brands valuable data-driven insights directly from the customer.”

 

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