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M&S focuses on fit

Marks & Spencer has invested in a specialist fitting technology in a bid to drive sales and cut down returns.

The retailer has taken a stake in Texel, which allows consumers to create digital avatars using 3D scanning technology to find their best size, Retail Week reports.

The technology can be used through a single sensor in store or by using a smartphone app.

M&S has invested in the technology through its joint venture with accelerator Founders Factory, which focuses on growing start-ups and exposing the business to new technologies.

Readers' comments (2)

  • Wow - amazing. I'd work for a big M&S garment supplier in the 80/90ties (walking up and down the Baker Street aisles ) and continuity of a fit for jackets and trousers was one of the main points. There have been fashion adjustment made (narrower shoulder, wider flair, peak lapels etc.) but the person who bought a wool jackets and in summer a linen could be sure it would fit.
    That did got lost later. A woman who's replacing a black pair of trousers has now to try on and on... In the world of mail ordering continuity is a must. M&S has also recognized this now. Fantastic - clever people.

    Unsuitable or offensive? Report this comment

  • Wow - amazing. I'd work for a big M&S garment supplier in the 80/90ties (walking up and down the Baker Street aisles ) and continuity of a fit for jackets and trousers was one of the main points. There have been fashion adjustment made (narrower shoulder, wider flair, peak lapels etc.) but the person who bought a wool jackets and in summer a linen could be sure it would fit.
    That did got lost later. A woman who's replacing a black pair of trousers has now to try on and on... In the world of mail ordering continuity is a must. M&S has also recognized this now. Fantastic - clever people.

    Unsuitable or offensive? Report this comment

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