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New CEO at Smythson

Smythson has named Xavier Rougeaux as its new CEO, effective immediately.

Rougeaux previously held the position of chief commercial officer at the British luxury leather goods brand from 2012 to 2015.

He now rejoins the company from Milan based, luxury goods and jewellery brand Lora Piana, where he has served as company communications director since 2016.

In his new role, Rougeaux will work closely with the brand’s creative director, Luc Goidadin, “to elevate Smythson’s product offering and international profile”.

Chairman at Smythson, Jacques Bahbout, said: “His understanding of the Smythson brand and experience of international expansion makes him extremely well-placed to lead the development and growth of Smythson and enable us to achieve our ambitious goals.”

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