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New global creative officer at MCM

MCM has appointed Adidas’s Dirk Schönberger as its new global creative officer.

Schönberger joins the company in the newly created role after eight years as creative director at Adidas. 

Chairwoman of MCM Holdings, Sung-Joo Kim, said: “As a fiercely imaginative German designer, he is the perfect person to present new takes on our heritage with elements of the modern cultural melting pot that is Berlin—fusing it all with the hyper-modern elements of our brand to be the leader in New School Luxury.”

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