New Jacques Vert Group chief executive Tim Davies will focus on growing the company’s online sales and accelerating the expansion of new categories into more stores.
As revealed by Drapers last week, Teresa Tideman has stepped down from the business and Davies, who joined JVG two months ago as interim transformation director, took over the reins with immediate effect.
Davies told Drapers the business had only “scratched the surface” of ecommerce following its move onto a Demandware platform last year.
“Online is about 16% of sales; it should be much bigger. Our next target is to move that to 20-25%,” he said. “The new platform is a functionally rich tool, but at the moment we are only using 10% of it. The plan is to push this forward.”
The brand house, which includes Jacques Vert, Precis Petite, Eastex, Dash, Windsmoor and the new -size brand Colebrooke, experienced record online sales last week, up 40% year on year.
Davies also said he planned to double the number of stores that stock the eponymous brand’s petite and accessories ranges. He declined to give the existing number. “We want to drive that part of the business forward and faster as the brand is very strong,” he explained.
Davies, who is a former Debenhams and Baugur executive, said his appointment had been planned for a while. Tideman will work alongside Davies for the next few months to ensure a smooth transition.
“Having transformed the business I inherited and having agreed the three-year strategy in December, this is a good time for me to leave it in Tim’s capable hands,” Tideman told Drapers.