The merchandising arm of children’s TV producer Nickelodeon has embarked on a first-of-its-kind agreement to create sustainable fashion and accessories as part of its licensing deal.
Viacom Nickelodeon Consumer Products (VNCP) will create products made from plastic bottles. It has teamed up with Trashcode, a new venture between licensed clothing and accessories business, Cookie Company Group, and sustainable textile pioneer, Waste2wear.
Waste2wear has produced sustainable fabrics since 2008 using recycled PET bottles.
The first pieces to launch under the deal will include SpongeBob SquarePants T-shirts.
CEO of the Cookie Company Group Sabine Hulsman, explained: “On average, a children’s shirt made with R-PET has given a new life to five to eight discarded plastic bottles, and a jacket can take up to forty plastic bottles out of the environment.”
Senior vice-president, international, of VNCP, Mark Kingston said: “The T-shirts we created are not only high quality, but they also highlight the number of recycled plastic bottles used to create the garment.”
He added: “This messaging will accompany all Trashcode products, and we believe it will connect consumers to their choice to buy sustainable.”