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Pitti packs a punch on second day

The temperature was rising on the second day of the spring 17 edition of Pitti Uomo (Wednesday June 15) at Fortezza da Basso, Florence, and so it seems were the number of buyers with packed aisles of people jostling to get to where they needed to be.

Pitti Uomo spring 17

Pitti Uomo spring 17

With the demise of Bread & Butter Pitti Uomo has – according to the people Drapers spoke to – come out on top as the numero uno European tradeshow, and looking around at the show it seemed they were right.

The exhibition now showcases a comprehensive street and young fashion offer, alongside the smart tailoring for which it has been traditionally known. The exhibitors that Drapers spoke to said Pitti Uomo is ‘the’ show to see international buyers and press in particular, and that while buyers don’t tend to actually place orders on stands, exhibiting here is essential for brands’ market presence and positioning.

With some flights delayed, the UK buyer contingent including House of Fraser and John Lewis was largely expected to arrive today, with day one having been about international buyers and press.

Certainly, the buzz around the show was undeniable, and we’re not even talking about the mosquitos. See below for views from the trade show:

How are you finding day two?

juls dawson just consultancies

Juls Dawson, Just Consultancies

Juls Dawson, co-founder of sales agency Just Consultancies, exhibiting Original Penguin tailoring

“The first day is very much about distributors and international buyers. The Brits tend to arrive on the second day. Later this afternoon we’re expecting to see House of Fraser and John Lewis and we have already had Arnotts on the Original Penguin stand this morning. Pitti Uomo is always a great start to the season.”

michael whitby lyle and scott

Michael Whitby, Lyle and Scott


Michael Whitby, wholesale brand manager at Lyle & Scott

“The UK department stores are attending the show today, so we are hoping to meet with them. We haven’t exhibited at Pitti Uomo since 2012, but decided this season was the right time as the brand has gone through considerable change over the past six to 12 months and we are trying to target a more premium buyer.”


elliot brown perry ellis europe

Elliot Brown, Perry Ellis Europe

Elliot Brown, managing director of Original Penguin owner Perry Ellis Europe

“I am expecting a lot more [UK buyers] to come today. It’s important for Original Penguin’s brand positioning and presence to be here. The show has been busy, but it is always hard to quantify until it’s over.”




auke van alberda clarks

Auke Van Alberda, Clarks

Auke van Alberda, head of marketing Europe at Clarks

“There has been a really positive atmosphere at the show with healthy footfall.”



Kevin Stone

Kevin Stone, owner of Stone Agencies

Kevin Stone, owner of Stone Agencies, exhibiting Baracuta 

“The UK guys are here today but there are are lots of international buyers at the show too, from Japan in particular, and they are all quality, serious, professional buyers. It has been about quality not quantity.”





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