Primark has expanded its sustainable cotton programme into a second major sourcing country, the retailer has announced.
Pakistan is to join India’s northern Gujarat region as the second source for sustainable cotton on the programme, which will see 30,000 farmers enrolled to learn about sustainable cotton farming methods by 2022.
According to Primark 4.4 million pairs of cotton pyjamas made with sustainably sourced cotton were sold in the first year of the new initiative.
In the next step forward for the programme, Primark will work with established agricultural experts, CottonConnect, alongside local NGO Reeds, to introduce the programme into Pakistan.
Katharine Stewart, ethical trade and environmental sustainability director at Primark, said: “We’ve deliberately targeted regions that are already used by our suppliers, so we can introduce even more cotton grown using sustainable farming methods into our supply chain as soon as possible.
“Our expansion into Pakistan is the logical next step for us, as we continue to move towards 100% sustainable cotton in our supply chain.”