Fast fashion footwear etailer Public Desire has launched its first clothing collection today (Monday 22 October.)
The 150-piece collection includes basics, celebrity-inspired trend pieces, partywear and outerwear. Prices range from £15 for basic tops to £80 for coats.
Managing director Qasim Akhlaq told Drapers that Public Desire’s responsiveness to trends and a broad product offer will give help the etailer an edge in the competitive world of fast fashion.
“We don’t like to pigeon hole ourselves. As with our footwear, in our clothing collection there’s something for the glam girl, something for the streetwear-influenced girl who likes to dress down, something for the girl who looks to stand out from the crowd – there really is something for everyone.”
He added: “We’re established in the footwear market and we want to give Public Desire customers the opportunity to shop for everything they need in one place. It is hard to be different [in the fast fashion market] but we can react very quickly to trends and give customers a more diverse offer than other retailers.”
Akhlaq previously ran shoe shops in Liverpool before turning to ecommerce and founding My 1st Wish, a shop on Ebay and Amazon. He launched Public Desire in September 2014 and the business quickly become known for affordable footwear.
The brand branched into wholesale in August last year and stockists include Soletrader and Zalando.