Ecommerce solutions business Shopa has launched its own consumer-facing platform, selling third party products from the likes of Paul Smith, Marni and Stella McCartney.
The social media-based site allows users to ‘like’ and follow brands and specific product categories, which are then compiled into a personalised feed and available to buy directly through the site.
Shopa said it uses patented social tracking technology to provide stocked brands with data on the effect of social channels and conversations involving their products.
In addition, it offers users of the desktop and iOS app platform an incentive for sharing products and recommendations.
Founder and chief executive Peter Janes described Shopa as “Amazon or eBay with a massive social twist.”
“Combining online shopping with the power of social is the holy grail of ecommerce. However many brands are failing to fully embrace the value of social in connecting people to their products,” he added.
Other labels featured on the site - which also has sales channels in the US, India and China - include Adidas, Marc Jacobs and Alexander Wang.
Shopa was founded in 2012 as a business-to-business platform for retailers to add to their ecommerce site. In 2013 the business was named European Start-up of the Year by IBM.