Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have s disabled. For the best experience of this website, please enable s in your browser

Sports Direct to open gaming areas in stores

Sports Direct plans to launch gaming concessions and e-sports areas in some of its stores, after owner Mike Ashley signed a £3.2m deal with video games retailer Game Digital to buy 50% of its e-sports division Belong.

The sportswear business previously bought a 25.8% stake in Game last year. It has not said how many of its stores will host the gaming concessions.

Jon Kempster, Sports Direct’s chief financial officer, said: “We are very happy to partner with Game in building an increased presence in the e-sports market through the Belong brand. This is a very good example of building a commercial relationship via our strategic investment approach.”

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.

источник

у нас

cafemarseille.com.ua/ru/croissant/