Ted Baker has signed a partnership with Indian retailer Aditya Birla to expand in the country.
Aditya Birla Fashion and Retail, which was previously known as Pantaloons Fashion, trades via more than 7,000 points of sale across more than 375 cities and towns in India, including more than 2,000 of its own stores.
Ted Baker has been trading wholesale through multi-brand retailer The Collective’s stores in India for the last seven years, initially with menswear and more recently adding womenswear. To date, it does not have any stores in the country.
The partnership with Aditya Birla aims to build on the growing appetite for the brand in India.