Following the departure of Natalie Massenet, founder and executive chairman of luxury etailer Net-a-Porter, Drapers looks back of the site’s 15 year-old history from its launch in 2000 to the creation of menswear spin off Mr Porter in 2010 and the impending merger with Italian etailer Yoox.
Massenet leaves a month before the merger with Net-a-Porter and Italian etailer Yoox is completed, saying: “The business I started in 2000 could not be in better shape today. Having joined forces with Yoox Group, the company will be bigger, stronger and superbly positioned under Federico’s leadership to lead the industry and create the future of fashion.”
Customers will now be able to buy luxury products on their phones as well as upload pictures of them wearing these items.
The site is a follow up to Net-a-Sporter, launched almost a year prior.
The £940m company’s new chief executive will be Yoox’s founder Federico Marchetti. At the time, Natalie Massenet is expected to stay on as executive chairman.
But continues as non-executive director.
Print version will be a follow-up to the weekly updated magazine app.
The company will expand to China and joins forces with Shouke, a Chinese ecommerce platform, alongside Mr Porter and The Outnet.com.
Owner Richemont also wants sites for health, beauty and homewares.
Holli Rogers is the new fashion director, Jenny Cossons takes charge as group head of brand relations and Tess Macleod Smith is now group publishing director.
The station allows customers to see what others are buying, hoping to spark their interest as well.
The app is free and allows customers to shop complete looks from the shoots.
The owner of Chloé and Alfred Dunhill buys all the shares for the luxury fashion etailer. Natalie Massenet also reinvests and remains as an executive chairman of the company.
The site is to hold over 200 brands, luxury and smaller labels, with discounts of between 40-60%.
The growth in sales results from a spike in the number visitors each month (from 3,500 to 5,000) and in international markets.
Net-a-Porter has nearly doubled its profits year by year for six and a half years.