Italian womenswear business Twinset Milano has opened its first UK store on King’s Road in London’s Chelsea.
A second UK store will open at Westfield London’s The Village on 5 August.
The business is relaunching its UK ecommerce site in early October and said it was “keen” to explore wholesale opportunities.
Twinset Milano is owned by The Carlyle Group and built its reputation on high-quality knitwear. It has 137 stores, located throughout southern Europe, Russia, the Middle East, Asia.
CEO Alessandro Varisco said: “We’ve enjoyed buoyant ecommerce sales in the UK for some time and we were being increasingly asked when we would have a bricks-and-mortar footprint here.
“We’re hopeful our distinctive aesthetic – which holds global appeal with an Italian accent – flattering silhouettes and premium textiles and detailing will resonate with cosmopolitan Londoners.
“Launching two stores represents an amazing opportunity for women to experience our point of difference and for us to learn what they want from us – we’re lucky to be in a position to produce an all-encompassing range and suite of sub brands that sit beneath Twinset Milano, so we can agilely curate and adapt our offer”.