Footwear brand Ugg Australia has inked a deal to open a new shop-in-shop within landmark London department store Harrods.
The shop-in-shop will open later this month and will be run in partnership with footwear retailer Kurt Geiger.
The 375 sq ft shop-in-shop will open on the fifth floor of Harrods and will stock women's, men's and kid's footwear. The offer will feature 70 footwear SKU's and 20 accessory SKU's.
Ugg plans to introduce clothing into the area for autumn 09.
This is the latest joint shop-in-shop venture by Ugg and follows a shop-in-shop roll out program to nine stores in the UK and Ireland over the past 12 months. It has opened shop-in-shops in Aspecto in Manchester, Kate Kuba in London Canary Wharf, Cruise in Belfast, Cruise in Glasgow and Daniel in Leeds.