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West End footfall boosted by Black Friday

Footfall in London’s West End edged up 3% on last year over the four-day Black Friday weekend.

From Friday 25 November to Monday 28 November, footfall reached 3.17 million.

Footfall on Black Friday itself was up 4.5% on 2015.

Steven Medway, managing director of trading environment at New West End Company, said: “Black Weekend reasserted its place as a stalwart on the retail calendar this year. Last year the discount day was the second busiest shopping day of the year for the West End and following this year’s positive display we expect a similarly impressive result.

“Critics last year may have predicted that the annual discount day would become a largely online trend, but these figures testify to the strength of the West End’s bricks and mortar retailers.”

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