The creative director of Italian accessories brand The Bridge is hoping to fill the gap between Mulberry and Coach in the premium accessories market when the label is relaunched in the UK for spring 15.
It will be Eduardo Wongvalle’s first collection for the brand, having joined 18 months ago from Bulgari, where he was also creative director. He has previously held the role of creative director at both Dior and Bottega Veneta.
Wongvalle told Drapers he wanted to appeal to a “different type of customer” with his debut eight-piece range, targeting a female shopper rather than businessmen as it has traditionally.
“The Bridge is known for its strong structured range but I am introducing softer, slouchier leather with this capsule range. We want to flip the brand on its head and appeal to that female leisure customer,” he explained.
He continued: “We are using different, more premium leathers. We want to champion the soft leather handbag so we need more malleable leathers. There is a gap missing between Mulberry and Coach and we want to fill that.”
Wholesale prices range from €300 to €400 (£237 to £316). The autumn 15 range will consist of 10 pieces.
The Bridge is in 55 doors in the UK, including Harrods and Fortnum & Mason, and wants to attract further upmarket wholesale accounts such as Liberty.
“The brand has reached its potential in Italy, but the UK is an untapped market so it’s time to focus on it,” said Wongvalle. “We want to get the attention of those high-end stores. I believe the business can grow, but it will take a bit of time to get there.”