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Ian Cheshire


Ian Cheshire is the chairman of department store retailer Debenhams

Ian cheshire

Debenhams chairman: ‘Experience, not stuff, is what matters'Subscription

4 April 2017 By

Shoppers are looking for experiences rather than more “stuff” and staff need more training in order to provide “real service”, argued Debenhams chairman Sir Ian Cheshire at the World Retail Congress in Dubai earlier today.

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