James Jebbia is the secretive British skateboarder behind one of the world’s most influential brands, Supreme. Hype around his skatewear-focused label reached fever pitch in 2017, and its influence has spread wide across the industry.
Launched in 1994, Supreme is famous for its weekly drops and collaborations with a mix of big brands and niche labels, cultural icons, artists and celebrities – as well as its cult-like following and consistent sell-out success. A collaboration with Parisian luxury house Louis Vuitton for autumn 17 that was unveiled at Paris Fashion Week caused stampedes at dedicated pop-up stores when it was released for sale in June.
In October, Jebbia confirmed he had sold a significant stake in the company to private equity firm The Carlyle Group, rumoured to be worth around $50m (£37m) for 50%, taking the brand from insider’s secret to household name. It also opened a store in Brooklyn, New York, joining stores in Los Angeles, London and Paris, as well as six in Japan and its original New York location.