Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Drapers Top 100 2017 – 48. Nick Jones, managing director, Asda's George

nick jones george asda

Walmart-owned Asda does not provide a breakdown of sales for George, but the brand is understood to have benefited from consumers’ growing appetite for value and increasing acceptance of supermarkets as fashion retailers.

To build on this positive momentum, Nick Jones has continued to expand George’s offer, enabling it to better compete with rivals such as Tesco’s F&F and Sainsbury’s Tu. This move has included a new “mini-me” range of dresses launched in November, so mums and daughters can wear matching outfits, and a new range of nightwear designed in collaboration with charity Breast Cancer Care, aimed at women undergoing treatment for or recovering from breast cancer.

In response to tough market conditions Asda also reduced its payment terms for small suppliers, including clothing suppliers for George, to 14 days in June.

Back to the Top 100

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.