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My Fashion Life

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Luxury bag brand Elleme: Jingjing Fan's labour of loveSubscription

20 February 2019 By

Jingjing Fan’s luxury accessories brand Elleme is capturing some high-profile stockists attention with its distinctive shapes and playful designs.

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The family history behind womenswear brand OutlineSubscription

11 February 2019 By

Charlotte Demos’s fashion heritage inspired her to launch contemporary womenswear label Outline.

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Julie Brøgger brings a twist to Scandi styleSubscription

6 February 2019 By

Julie Brøgger’s luxury brand is vying for the style crown

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Silou London's ethical activewear missionSubscription

28 January 2019 By

Phoebe Greenacre co-founded Silou London to create high-quality activewear with ethical principles

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Commando founder's demand for comfortSubscription

23 January 2019 By

Kerry O’Brien launched Commando to fill a gap for chic but comfortable lingerie.

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Ohmme's ambition to make men go beyond the gymSubscription

16 January 2019 By

Frustrated by a lack of options for men who do yoga, Louis d’Origny set up activewear brand Ohmme 


Airfield chief pilots new premium collectionSubscription

4 January 2019 By

Airfield CEO Walter Moser is leading the celebrations of the family-run business’s 80th anniversary with the launch of Atelier – a tailored, premium collection.

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My Fashion Life: Francesca Aiello, founder of Frankies Bikinis Subscription

12 December 2018

Francesca Aiello, founder of cult swimwear brand Frankies Bikinis, has a new label, and is getting ready for spring 19 

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My Fashion Life: Estelle Orilland, founder of accessories brand StéeSubscription

11 December 2018 By

Having worked at labels such as Saint Laurent, Chloé, Marni, Karl Lagerfeld and Stella McCartney, accessories designer Estelle Orilland has launched her own brand – Stée.

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My Fashion Life: Alexandra Miro, eponymous swimwear brand founderSubscription

29 November 2018 By

Drapers looks ahead to summer, and speaks to Alexandra Miro, founder and designer of the eponymous swim and resortwear brand.


My Fashion Life: Emily Cohen, co-founder of kidswear brand SunuvaSubscription

22 November 2018 By

Drapers speaks to Emily Cohen, co-founder of Sunuva, the fashion-focused and UV-protecting kids’ swim brand beloved by celebrities and royals.

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My Fashion Life: Justin Hall, managing director of Pantherella International GroupSubscription

14 November 2018 By

At Pantherella International Group, Justin Hall oversees a century of sock-making expertise.

My Fashion Life: Ada Kokosar, founder and creative director of Midnight 00 Subscription

13 November 2018 By

Ada Kokosar’s luxury footwear brand, Midnight 00, uses PVC wrapping to create party-proof fairytale shoes.

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My Fashion Life: Pinko creative director Caterina NegraSubscription

1 November 2018 By

At family-run Italian label Pinko, Caterina Negra designs for a modern, bold woman

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My Fashion Life: Shafiq Hassan, co-founder of Ninety PercentSubscription

23 October 2018 By Kaisha Langton

With Ninety Percent, Shafiq Hassan aims to use fashion to give to charity and improve the brand’s workers’ lives

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My Fashion Life: Marie Welté, co-founder of Maison LabicheSubscription

17 October 2018 By Kaisha Langton

Maison Labiche co-founder Marie Welté elevates basics with embroidery

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My Fashion Life: Lydia Barron, co-founder of Tiba + MarlSubscription

15 October 2018 By Kaisha Langton

Tiba + Marl co-founder Lydia Barron believes style and function can blend