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Jo Jenkins, CEO, White Stuff

After a five-year career leading womenswear at Marks & Spencer, where she most recently served as director of clothing and beauty, Jo Jenkins jumped ship to become the CEO of lifestyle retailer White Stuff in April. She replaced a retiring Jeremy Seigal.

Observers praised the product and retail experience she would bring to the role, but Jenkins has a mountain to climb, particularly in the digital sphere.

Total sales for the year to 28 April 2018 were down 6.2%, year on year, to £144.1m and EBITDA for the period dropped by 58.3% to £6m.

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