A hippy aesthetic and African influences are the main themes in Clarks women’s footwear collection for spring 11. Suede and leather are worked in with mock croc on flat loafers, while wedges are slightly higher than customers would generally expect from Clarks, suggesting the retailer is continuing to target a more fashion-conscious consumer alongside its comfort and value shopper.
Lace-up, calf-length boots are distressed and there is some sheepskin lining on knee-length boots. Clarks Originals is collaborating with Laura Ashley on a floral-print desert boot from its print archive of 1978. Across the mainline, raspberry pink and black feature alongside taupe and stone.
- Nude and black nubuck sandals with conical heel
- Multi-strap sandal with criss-cross detail
- Camel-coloured peep-toe wedge with laser cut-outs
- Laura Ashley-print desert boot
Right for the market?
Clarks delivers a well-rounded collection, appealing to its core customer with strong looks for the mainstream market, while cleverly incorporating some key styles to tempt the more trend-conscious shopper. Clarks Originals has already caught the eye of the young fashion market through the success of its desert boot in previous collections. New powder colours update the style.